As if writing a book isn’t enough, writers are expected to maintain a blog and manage multiple social media accounts to build a following for the wondrous time said book finally gets published. Nothing new to authors there. What is new, depending on the week and source, is the regularity apparently required to impress agents and, ultimately, win a contract.
Last week I read an interview with an agent who wants to see at least 3,000 “likes” on Facebook before representation (and she hopes writers will double that number before publication). Months ago I read that writers should have at least 1,000 Twitter followers to look legit. I’ve been able to achieve the latter with daily tweets (and have made wonderful connections in the process), but haven’t done much with my professional Facebook page, which links to my Twitter feed, because I simply don’t have enough time or new material to build it up. I only started this blog recently, four years into the writing of my book, when I finally figured out how to incorporate weekly posts into my work schedule. Meanwhile, invites to join Google + languish in my e-mail.
My mentor once told me that every writer’s path to publication is different, and that I should focus on what matters most to me. But does it matter in the traditional publishing world that my professional Facebook page doesn’t matter as much to me right now as my book, blog, and Twitter account?
What matters most to you? Do you have a favorite source for keeping tabs on what the traditional publishing world wants? How do you manage it all? Would love to hear from you.